Market-Based Management: Strategies for Growing Customer Value
By Roger Best.
Description
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing. - from Amzon
ISBN(s)
0132848163, 9780132848169
