Market-Based Management: Strategies for Growing Customer Value and Profitability
By Roger J. Best.
Description
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value. - from Amzon
ISBN(s)
0131064851, 9780131064850
