Retail Marketing (UK Higher Education Business Marketing)
Description
This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice. This revision has been expanded and restructured to improve the text's coverage and to aid students' understanding of retail marketing today. Features of this second edition include: new chapters on international retailing and e-tail marketing; improved pedagogy throughout the text, with chapter summary recapping the key concepts of the chapter and a seri...
ISBN(s)
0077092503, 9780077092504
