How to Conduct Telephone Surveys (The Survey Kit, 4)
By Unknown Author.
Description
"The writing style is good, clear, and accurate, with a logical presentation of material. The checklists are effective learning aids." --Carol J. Lancaster, Medical University of South Carolina When should you use a telephone survey, and how do you transform completed telephone interviews into an analyzable, machine-readable data file? This book shows readers how to develop and administer telephone surveys (with particular attention to paper-and-pencil administration) and prepare the results for analysis. Using detailed examples and checklists, the authors explain the different ...
ISBN(s)
0761925910, 9780761925910
