Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th Edition)
By Robert M. Grant.
Description
This best-selling text has gained widespread recognition for its rigorous approach to business strategy analysis. The text introduces students to the fundamental concepts and principles of strategy. It reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations. Now in its fifth edition, the text has been thoroughly revised and updated:Features additional material on the strategic planning processes within companies. Reflects recent work in the areas of resou...
ISBN(s)
1405119993, 9781405119993
