Introduction to Mass Communication: Media Literacy and Culture, with Free Media Interactive Student CD-ROM and PowerWeb
By Stanley J. Baran.
Description
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. - from Amzon
ISBN(s)
0767421906, 9780767421904
