The Marketing Plan Handbook
By Unknown Author.
Description
A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today. - from Amzon
ISBN(s)
0137053509, 9780137053506
